Creed

The way we roll. Take it or leave it.

Memento Mori

Live. Love. Matter.

We choose meaningful work, serve people over ego, and optimize for being helpful, not being right.

Behaviors: Seek work that energizes; default to service and humility.
Anti-patterns: Performative busywork; winning arguments that do not advance outcomes.

Be an Engineer

Build a Better Future

Engineering is a way of thinking. Backgrounds vary; the bias to build does not.

Behaviors: Prototype over pontificate; ship small, iterate.
Anti-patterns: Tech-for-tech's-sake; endless debate without artifacts.

Tell the Truth, Fast

Facts over opinions

No spin, no hiding. Early bad news saves projects.

Behaviors: Separate fact, assumption, and opinion; surface risks immediately with no blame.
Anti-patterns: Omission, sandbagging, or late surprise reveals.

Make Teammates

Not Co-workers

We invest so people can leave; we build a place they want to stay.

Behaviors: Candid feedback with care; share context and credit.
Anti-patterns: Gatekeeping, hero culture, or silent bystanders.

Build Solutions

Not Gadgets

Start from the problem. Measure impact, not novelty.

Behaviors: Define user and success metric before building.
Anti-patterns: Searching for problems that fit our tools.

Keep the Main Thing the Main Thing

One priority beats five

Time follows strategy.

Behaviors: Give roughly 80% of calendar to the number-one objective; say no clearly.
Anti-patterns: Priority whiplash; treating everything as P0.

Fail Fast, Fail Cheap

Learn Secrets

Design experiments as low-cost Monte Carlo steps to uncover non-obvious leverage.

Behaviors: Pre-register what we will learn; cap cost and time; archive results.
Anti-patterns: Expensive, open-ended science projects with fuzzy learning.

Play the Long Game

One Step at a Time

Compound small wins. No Hail-Mary planning.

Behaviors: Ten-yard drives; confront weaknesses with explicit plans.
Anti-patterns: Overreliance on strengths; magical thinking about timelines.

Model Excellence, Demand Excellence

Inspire Greatness

Standards are viral: raise them and let others raise yours.

Behaviors: Define done and quality bars; coach and invite coaching.
Anti-patterns: Good enough creep; unreviewed output.

Bring Joy to the Struggle

Hard things are hard

We do not make them harder.

Behaviors: Protect sleep and health; show up with energy and respect.
Anti-patterns: Cynicism, drama, or adding to a teammate's load.

Inspired by

Richard Feynman, Surely You're Joking, Mr. Feynman!; Peter Thiel, Zero to One; Ben Horowitz, The Hard Thing About Hard Things; Andy Grove, High Output Management; Brendon Burchard, High Performance Habits; Nancy Duarte, HBR Guide to Persuasive Presentations.